About

I started using Photoshop when I was seven. Computers, creative software, technology: that’s the world I grew up in, long before it turned into a job. Cinema came around the same time, and that’s where I learned to study images instead of just looking at them.

The rest I learned by putting on events. That’s where I understood from the inside how communication actually works: what makes someone stop on an ad, what convinces them to buy a ticket, what slips past without leaving a trace. I saw the results the same night, not in a report. That’s how I figured out where to put my hands.

Today that way of thinking shows up in wildly different jobs. A music video, where the rhythm and the artist’s identity are everything. A vertical piece for a company that has barely three seconds to say who it is. A photo shoot, corporate or product, portraits, or for someone who just wants something done properly. A full social campaign, content and advertising, built to hold up for months and not for a single post.

The format changes, the method doesn’t: I work out the goal, then build the right image to hit it.

I have specific expertise in AI applied to creative work. I run generative models locally and in the cloud, and I can build custom pipelines for anyone looking to bring them into their own production. It’s something extra I bring to the table, but creative direction stays a human call.

One project, one point of contact, from the idea to the final delivery.

Based in Parma, I travel wherever the work is.

Tell me what you’ve got in mind.